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Digital Transformation

PYMNTS Intelligence®

Digital Transformation Research

Using GenAI Strategically Is Riskier, but It Pays Off

Generative artificial intelligence (GenAI) holds immense potential for transforming how organizations deploy technology to improve operational efficiency and drive innovation. Still, many firms fail to fully leverage the technology’s capabilities. For example, half of surveyed chief marketing officers (CMOs) use GenAI for routine tasks like drafting emails and visualizing data....

HTML | Inside the July 2024 Report

Why More Restaurants Need to Bite Into Digital Transformation

Today’s restaurant customers crave the convenience of contactless payments, and opportunities abound to provide them. However, the comfort of conventional payment methods, coupled with the challenges of staffing shortages and broader macroeconomic factors, is impacting adoption rates, leaving some restaurants at risk of losing diners to more innovative competitors. Newer...

HTML | Inside the July 2024 Report

Automation or Information? Reducing Uncertainty in a Changing Business Landscape

According to PYMNTS Intelligence’s recent Certainty Report, one-third of middle-market companies in the United States operate in a highly uncertain environment. Uncertainty is problematic for businesses because it hinders their ability to make informed decisions, plan effectively and achieve their objectives. Uncertainty also involves risk, as firms may face unexpected...

HTML | Inside the July 2024 Report

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PYMNTS DATA

How The World Does Digital: A Global Benchmark Of Consumer Digital Transformation

Eleven countries. Sixty thousand consumers that represent 800 million digital lives comprising 50% of the global GDP. “How The World Does Digital is a landmark study that tracks digital transformation across 40 different activities showing how consumers work, live, pay, have fun, stay well and more. This report — delivered now for the third year by PYMNTS Intelligence — is an unparalleled snapshot of the digital innovation that is critical to understanding the evolution of the global digital landscape.

PDF | Inside the June 2024 Report

Core Strength: FIs Must Modernize to Meet the FinTech Challenge

Banks are increasingly aware of the competitive threat posed by digital-native FinTechs, which are quickly gaining market share with innovative digital offerings. Until 2024, only a minority of bankers saw this threat as significant, but that share rose to a majority this year, with 60% of bank executives now seeing...

HTML | Inside the May 2024 Report

Progress and Protection: Balancing Convenience and Security in Digital Banking

Digital transformation continues to fundamentally reshape the financial industry, promising unparalleled convenience through advancements such as artificial intelligence (AI), open banking and real-time payments. It also opens doors to both emerging and evolving types of fraud. Indeed, delivering the seamless, innovative digital banking experiences consumers demand is challenging enough, but...

HTML | Inside the May 2024 Report

Payments Executives Say These Nine Innovations Will Shape Q2 2024

Today’s operating landscape is dynamic, and at its center sits the immutable power of payments. The end of last year brought forth several macroeconomic uncertainties, from geopolitical risks to potential economic softening, but these anticipated challenges, and companies’ responses to them, have increasingly unfolded against a backdrop — and in...

HTML | Inside the May 2024 Report

What 23 Payments Executives Shared About Tomorrow’s Most Promising Innovations

Only experts and insiders can truly know what the next great payments innovations will be. That’s why PYMNTS sat down and asked nearly two dozen of them about the payment trends and themes that they, and their organizations, have been tracking to date, plus what exciting ecosystem transformations they’re looking...

HTML | Inside the November 2023 Report

Insuring Generation Next: Meeting the Digital Expectations of Younger Insurance Consumers

Generation Z and millennial consumers have complex needs when it comes to insurance purchasing, saying they prefer to buy online but still expect to obtain in-person advice from an insurance professional due to a lack of confidence in their knowledge. The latest “B2B and Digital Payments Tracker®,” a collaboration with American Express, examines how insurers must walk a fine line between digital agility and cultivating relationships to attract and retain a new generation of policyholders.

PDF | Inside the November 2023 Report

Taste Trumps Restaurant Convenience for 70% of Travelers

Approximately 138 million United States adults travel annually. As every traveler knows, life on the road can deviate wildly from the everyday. Perhaps nowhere is the difference more palpable than when it comes to finding something to eat. During their trips, U.S. consumers dine out at a restaurant 20% more...

HTML | Inside the November 2023 Report

Consumers Know What AI Is — Not How It’s Integrated Into Their Daily Lives

Artificial intelligence (AI) is already integral across many businesses and industries, but consumers are not as clear on the role AI plays — or should play — in their lives and jobs. The most recent PYMNTS Intelligence study finds that men and high-income earners are more likely to say they...

HTML | Inside the September 2023 Report

FinTechs Look to M&A for Profitability as Economic Shake-Up Continues

The economy stands to make for some unlikely unions in the financial technology space over the next 24 months. Banks have traditionally viewed FinTechs as agile rivals in the digital transformation of banking that has taken place over the last several years, especially as FinTechs rode a massive wave of...

HTML | Inside the August 2023 Report

Tapping the Cloud for Accelerated Banking Innovation

Cybersecurity, cost reduction and easier integration of new services are among the benefits driving banks to the cloud, but implementation can be a hurdle for many. In the “Digital-First Banking Tracker®,” a collaboration with NCR, PYMNTS explains how aligning goals between banks and their IT partners will be critical to the future of cloud technology in the banking industry.

PDF | Inside the July 2023 Report

Daily Digital Engagement Hits New Heights

Digital Has Become a Way of Daily Life for 622M Consumers in 11 Global Markets The heart of digital transformation is daily engagement, and the number of consumers who participate in digital activities every day has increased 6.5% from last year. PYMNTS’ latest edition of the “How The World Does Digital” report documents the digital behaviors of 17,571 consumers in 11 markets that account for 50% of the world’s GDP.

PDF | Inside the May 2023 Report

The Digital Transformation of Beauty and Wellness Services

Spas and salons were among the pandemic’s worst-hit businesses, but Rosy Salon Software’s Jason Foodman explains how cutting-edge digital payment and scheduling platforms can help salons maximize profits while providing a convenient experience for their customers. Read more in the “B2B and Digital Payments Tracker®,” a collaboration with American Express.

PDF | Inside the May 2023 Report

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