Business research and proprietary data tailored for you PYMNTS

Tracking Tomorrow: The Digital Economy, Payments and AI

Staying ahead amid the rapid pace of digital, payments and AI innovations is vital.

At PYMNTS Intelligence, we work with businesses to uncover insights that fuel intelligent, data-driven discussions on changing customer expectations, a more connected economy and the strategic shifts necessary to achieve outcomes.

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Our Work Helps Clients

Adapt and Innovate

Access leading-edge insights to propel innovation, address evolving customer demands and adapt fast in the always-on digital economy.

Engage an Audience

Anticipate what’s next by benchmarking consumer behaviors and gaining a data-driven understanding of consumer personas over time.

Discover the Unknowns

Dig deep into trends and insights to differentiate your approach, offer sharp points of view and uncover new channels for growth.

Maximize Revenue

Identify business models and pricing strategies to optimize profits in a world where platforms and thier ecosystems take center stage.

Discover PYMNTS Intelligence Solutions

Our team of seasoned economists, analysts, researchers and industry experts create a variety of research-backed reports, from in-depth studies to insightful surveys, tailored to meet clients’ unique needs.

Data Studies

Original, bespoke research that’s designed, developed and analyzed in-house, delivering actionable insights from extensive global surveys.


Topical reports that combine proprietary data, curated “need to know” content, expert insights and customer perspectives.


Monthly research snapshots featuring executive perspectives, news, trends and customer interviews across seven topics.

Data Lab

PYMNTS Intelligence specialized division that benchmarks the global digital economy, focusing on consumers, merchants and executives across specific themes.

Who We Are

At PYMNTS Intelligence, we’re dedicated to delivering accurate, relevant and timely insights. With rigorous research methodologies and unwavering commitment to quality, we offer trusted data to grow your business.

As our partner, you’ll have access to our diverse team of PhDs, researchers, data analysts, number crunchers, subject matter veterans and editorial experts.

Unmatched Expertise

Drawing from years of experience, we delve into discussions with tech innovators, merchants, consumers, investors, payments firms and banks to uncover what matters.

Actionable Insights

We don’t just present data — we interpret it. Our research translates complex data into clear, actionable insights that drive your strategy and operational improvements.

Comprehensive Coverage

Our research spans artificial intelligence, payment networks, regulatory changes and consumer behavior, offering deep expertise across the digital payments landscape.

Leading the Way

Karen Webster Photo

Karen Webster

Chief Executive Officer

Renowned in payments innovation and the digital economy, advises CEOs, delivers speeches, and authors publications. With ventures spanning online media, consulting, GenAI, and social commerce, she established in 2009, now a leading platform for news and insights.

Aitor Ortiz

Managing Director, PYMNTS Intelligence

Aitor Ortiz, Managing Director at PYMNTS Intelligence, brings vast legal and regulatory experience from Brussels, Washington D.C., and Mexico. He was a top legal analyst at Bloomberg Intelligence, London, and led PYMNTS’ antitrust subsidiary, CPI.

Scott Murray

Head of Analytics

Scott manages a team specializing in leveraging proprietary data and methodologies to address complex business challenges. His approach combines sophisticated data analysis techniques, including econometrics, survey design, financial analysis and application of data to the payments ecosystem.

Yvonni Markaki photo

Dr. Yvonni Markaki, PhD

SVP, Data Products

Dr. Yvonni Markaki holds a PhD in applied social and economic research and a master’s in public opinion analysis. With 15 years of experience, she studies automation, embedded finance, and working capital, offering insights to decision-makers.

Story Edison, PhD

Senior Research Analyst

Dr. Story Edison specializes in innovative statistical methods for consumer behavior and attitudes. With expertise in qualitative and quantitative analysis, she offers strategic insights on shopping behavior, social networks, payments and fraud, guiding clients effectively.

Lauren Chojnacki, PhD

Senior Research Analyst

Dr. Lauren Chojnacki, PhD, Senior Research Analyst, specializes in quantitative and qualitative methods. Her research focuses on consumer behavior, adoption of new payment methods and the impact of identities on consumer decisions.

Ozgur Avci

Director of Survey Design and Data Collection

Ozgur Avci holds a BA in Business Administration, an MS in Political Science and a PhD in Urban Studies. He serves as the survey design expert at PYMNTS Intelligence, applying his specialized knowledge to research in urban sociology, cultural studies and philosophy of science.

There’s a lot of noise out there.
Let’s cut through it together.

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