Consumer Insights

Consumer Insights
Gen Z Turns Mobile Apps and Credit Into Financial Discipline
March 11, 2026

Popular commentary portrays Generation Z as financially reckless, a cohort supposedly driven by impulse purchases, social media trends and a casual approach to money. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Consumer Insights
Corporate Earnings Confirm PYMNTS Data on a Cautious but Active Consumer
March 04, 2026

Corporate earnings releases and conference calls often serve as a real-time test of economic narratives. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Consumer Insights
FinTechs Target Budget Stress to Meet Affordability Crisis
March 04, 2026

There’s an affordability crisis rocking households in the United States. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this...

Consumer Insights
Why Income Gains Don’t Always Boost Spending
March 03, 2026

As the PYMNTS audience saw in Monday’s newsletter (March 2) there’s some wisdom to be gleaned from crowds. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Consumer Insights
The Three Blind Spots in How Consumer Sentiment Is Measured
February 26, 2026

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and...

Consumer Insights
The Conference Board Finds Labor Market Optimism Lifts Consumer Confidence
February 24, 2026

Slight improvements in consumers’ expectations for business conditions, labor market conditions and incomes drove a turnaround in consumer confidence in February, The Conference Board said Tuesday (Feb. 24). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Consumer Insights
Consumer Spending Stays Strong Despite Slower Income Gains
February 20, 2026

Consumers continue to shoulder the expansion of the U.S. economy, even as late-year data reveal a more deliberate spending posture and a softer pace of overall growth. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Consumer Insights
Everyone Has a Side Hustle Now. Not Everyone Has the Same Reason.
February 20, 2026

Job security may be improving across the U.S. workforce, but financial confidence tells a more divided story. “Wage to Wallet™ Index: Side Work Patterns in the Labor Economy” explores how roughly 60 million hourly workers earning $50,000 or less annually are navigating rising costs, uneven...

Consumer Insights
CPG CEOs Say Consumers Keep Buying Despite Affordability Pressures
February 13, 2026

If one theme connected fourth-quarter earnings calls across consumer packaged goods companies and discretionary brands, such as toymakers, it was the emergence of a consumer economy defined by prioritization rather than a full-fledged pullback. Get the Full Story Complete the form to unlock this article...