Streaming

Streaming
Streaming Services Promote Black Friday Deals After Adding New Tiers
November 21, 2023

Hulu has announced a Black Friday promotion that offers the streaming service’s Hulu (With Ads) plan at 99 cents a month for 12 months. The offer is available to new and eligible returning customers from Tuesday (Nov. 21) to Nov. 28, Hulu said in a Tuesday announcement. After 12...

Streaming
Music Streaming Services Step up AI to Drive Engagement
November 16, 2023

Leading music services are increasing their use of artificial intelligence capabilities to offer increasingly personalized experiences to drive consumer loyalty. For instance, Spotify and Google Cloud announced Thursday (Nov. 16) the expansion of their partnership, leveraging AI to drive engagement with the leading global music...

Streaming
Spotify Turns to Google for AI Listener Recommendations
November 16, 2023

Spotify has expanded its partnership with Google to deepen its artificial intelligence (AI) offerings. The streaming audio platform has worked with Google Cloud since 2016, and announced Thursday (Nov. 16) it will now use the tech giant’s AI tools to improve parts of its platform. “Through this expanded partnership,...

Streaming
SiriusXM to Launch Spotify Competitor in Bid for Gen Z Streaming Spend
November 13, 2023

SiriusXM is expanding beyond radio formats, getting into music streaming to adjust to the ways that younger generations consume content. The company announced this month that, in mid-December, it will launch its new SiriusXM streaming app, which includes personalized recommendations, new discovery features, a revamped...

Streaming
Netflix Considers Adding Boxing as it Enters Live Sports Arena
November 03, 2023

Netflix is reportedly considering streaming its first-ever boxing match as it prepares to enter the world of live sports. The streaming giant has engaged in discussions about streaming a match featuring popular boxer and YouTube influencer Jake Paul, as well as a potential bout between boxers...

Streaming
Netflix’s Ad-Supported Plan Attracts 15 Million Subscribers in First Year
November 01, 2023

Netflix’s ad-supported tier now has 15 million global monthly active users, one year after the streaming platform launched the tier. “We have built an incredible foundation, focusing on areas advertisers told us matter most, all while delivering unmissable entertainment at an unbeatable value,” Amy Reinhard,...

Streaming
Spotify Strikes Profit Chord With AI and Price Hikes 
October 24, 2023

In February, Spotify dropped the beat with its artificial intelligence (AI) DJ — a personalized guide so in tune with the Spotify user and their music preferences that it can effortlessly orchestrate their playlist.  “The beauty of these experiences is our ability to deliver the...

Streaming
Paramount+ Rolls Out Premium Internationally as Streaming Giants Add Tiers
October 24, 2023

As streaming subscriptions add new tiers to reach consumers across income groups, Paramount+ is rolling out its Premium tier around the world. As Paramount ANZ, the media company’s Australia and New Zealand branch, announced Tuesday (Oct. 24), the subscription service will roll out the option to Australia, Canada,...

Streaming
Netflix Takes Lead in PYMNTS Provider Ranking of Streaming Apps
October 24, 2023

This month’s PYMNTS Provider Rankings of Streaming Apps has a lot of movers and shakers. Netflix jumps to No. 1, knocking down YouTube. A tie in the first half of the rankings allows the rest to climb up. And there are two new contenders tying...