With the number of streaming apps proving frustrating to consumers, leading players are finding ways to collaborate to avoid getting cut. Most recently, Max is now making its content available through YouTube. The streaming service’s ad-free tier will be available for viewing via YouTube’s Primetime...
From directly giftable subscriptions to traditional gift cards, video streaming services are finding ways to capture consumers’ holiday season spending. Notably, leading players in the space do not offer direct subscription gifting and those that once did have removed the option. Disney+, for instance, once...
With streaming services increasingly expanding beyond just offering video content in an effort to stand out in a crowded landscape, Disney+ is reportedly exploring new categories. As Rita Ferro, president of global advertising at The Walt Disney Company, told Variety, the company is considering launching gaming...
Spotify has announced that it is seeking a new chief financial officer as the company “enters a new phase.” CFO Paul Vogel will leave Spotify on March 31, and the company is now conducting an external search for his successor, Spotify said in a Thursday (Dec....
Apple and Paramount are reportedly in talks to bundle their streaming services at a discounted price. The move is aimed at making their offerings more affordable and appealing to consumers, as both companies face increasing competition and customer defections in the streaming industry, The Wall...
Hulu has announced a Black Friday promotion that offers the streaming service’s Hulu (With Ads) plan at 99 cents a month for 12 months. The offer is available to new and eligible returning customers from Tuesday (Nov. 21) to Nov. 28, Hulu said in a Tuesday announcement. After 12...
Leading music services are increasing their use of artificial intelligence capabilities to offer increasingly personalized experiences to drive consumer loyalty. For instance, Spotify and Google Cloud announced Thursday (Nov. 16) the expansion of their partnership, leveraging AI to drive engagement with the leading global music...
Spotify has expanded its partnership with Google to deepen its artificial intelligence (AI) offerings. The streaming audio platform has worked with Google Cloud since 2016, and announced Thursday (Nov. 16) it will now use the tech giant’s AI tools to improve parts of its platform. “Through this expanded partnership,...
SiriusXM is expanding beyond radio formats, getting into music streaming to adjust to the ways that younger generations consume content. The company announced this month that, in mid-December, it will launch its new SiriusXM streaming app, which includes personalized recommendations, new discovery features, a revamped...
