As streaming services look to drive revenue, shoppable integrations are popping up in everything from mobile games to advertising breaks. As a recent Bloomberg report points out, Amazon Prime Video, which introduced advertisements in the United States on Monday (Jan. 29), has the advantage over...
Peacock is seeing rapid growth, leveraging exclusive sports content to drive adoption in the face of stiff competition in the streaming space. The streaming platform’s parent company, Comcast, reported in its fourth-quarter 2023 financial results that Peacock experienced significant growth in paid subscribers and revenue. The...
Netflix is apparently cutting its lowest-cost, advertisement-free tier in select markets, a move that comes as streaming platforms look to drive more revenue per subscriber both through ad sales and price increases. The streaming platform, which has already made its Basic plan unavailable for new...
For many of us, the new year is all about catching up on the latest films or music we may have missed in 2023. To that end, PYMNTS clicks over to the latest Provider Ranking of Streaming Apps to help viewers decide on where to start. This...
With the proliferation of streaming subscriptions making it difficult for many consumers to figure out how to watch their favorite content, demand is emerging for more unified platforms. Streaming service FuboTV, for its part, is targeting the demand for consolidated platforms, as CEO David Gandler...
Amazon is partnering with Diamond Sports Group, a move that comes as video streaming platforms see huge boosts from their sports offerings. The eCommerce giant is making a minority investment in the sports media company, and in turn it will make the latter’s content, which...
As CNN struggles to gain share on cable TV, the company’s new CEO is reportedly looking into new subscription models, as the way consumers get their news is transformed by the rise of digital media subscriptions. As The Wall Street Journal reported, CEO Mark Thompson...
As ad-free streaming becomes too expensive for many consumers, amid price hikes and broader economic challenges, Netflix is reportedly seeing surging adoption of its ad-supported tier. Amy Reinhard, Netflix president of ads, said the plan’s monthly active user base has exceeded 23 million people globally,...
Netflix is reportedly considering ways to generate revenue from its gaming division, signaling a potential shift in strategy for the streaming giant. Netflix games are free for all subscribers, serving as a way to keep users engaged with the platform and attract new fans. However,...