Netflix is reportedly considering ways to generate revenue from its gaming division, signaling a potential shift in strategy for the streaming giant. Netflix games are free for all subscribers, serving as a way to keep users engaged with the platform and attract new fans. However,...
To drive subscriber growth and better hold its own against streaming competitors, Disney is turning to consumers’ affinity for other parts of its portfolio to drive Disney+ adoption. The media giant shared in a post to its Disney Parks Blog that starting Wednesday (Jan. 3),...
Amazon reportedly could realize nearly $5 billion in yearly revenue from its video advertising efforts. Most of that money would come from the tech giant’s recent decision to add commercials to its Prime Video movies and TV shows, Bloomberg News reported Tuesday (Jan. 5), citing an analysis...
Americans are increasingly cutting back on their streaming subscriptions. Streaming service cancellations increased to 6.3% in November, compared to 5.1% the year before, The Wall Street Journal (WSJ) reported Tuesday (Jan. 2). And roughly a quarter of U.S. subscribers to major services like Netflix, Hulu...
Amazon has set the date for Prime Video’s addition of advertisements into the viewing experience, as streaming companies increasingly find new ways to drive revenue from their content libraries. The eCommerce giant informed subscribers in an email that it will add ad breaks starting Jan....
Spotify has withdrawn its support from two music festivals in France in response to the country’s introduction of a new tax that is opposed by music-streaming platforms. The company’s managing director for the France and Benelux regions, Antoine Monin, expressed his dissatisfaction with the tax...
As streaming platforms evolved throughout the year, many leaders in the industry set their sights on ways to monetize their content beyond subscription fees and ad sales. For instance, Disney+ is reportedly looking into launching shopping options on its streaming service, as Rita Ferro, president of global advertising...
The holiday season likely inspires families to stream their favorite festive films or music. The services they use to watch these movies or listen to these tunes are as varied as the holiday classics themselves. Some streaming apps are more popular than others. Each month,...
Amazon has agreed to develop movies and TV series based on the Warhammer 40,000 games. Games Workshop, the British company that makes the miniature tabletop game series, announced the agreement on its website Monday (Dec. 18). “Now comes the fun part: working out all the creative details with our partners...
