Streaming

Streaming
Netflix Shareholders Oppose Executive Pay Package Amid Writers’ Strike
June 02, 2023

Netflix shareholders reportedly voted against an executive pay package amid a strike by Hollywood writers. The non-binding vote was taken Thursday (June 1) as the strike entered its fifth week, Reuters reported Friday (June 2). Netflix spent $166 million on compensation for top executives last...

Streaming
MasterClass and Other Major Streaming Services Get Schooled in Post-Pandemic Pricing
May 31, 2023

As inflation drags on, consumers are showing a strong attachment to their streaming services, but even beloved sources of online entertainment and learning aren’t immune to affordability calculus, as developments in the first quarter prove. The latest service to feel the post-pandemic pinch and reconfigure...

Streaming
Streaming Gaming Seeks Its Level as Netflix and Amazon Move Cautiously
April 21, 2023

Streaming gaming is heating up as Netflix and other streaming platforms look to add value and engage this lucrative audience, even as the sector reorganizes and major players like Amazon rethink their approach to streaming video games. On a Q1 2023 earnings call Tuesday (April...

Streaming
Streaming Platforms Use Theatrical Releases and Price Hikes to ‘Rationalize’ Content Spend
April 10, 2023

Streaming video platforms are streaming a lot of cash into their content. Subscribers may not be enough to keep that rolling in its current form, leaving big names to consider new strategies. It became clear to streaming services some time ago that cord-cutting and the...

Streaming
Commercials Return to Streaming Platforms and Reshape Brand Strategy
April 07, 2023

When streaming platforms like Netflix and Hulu first emerged, they quickly fueled a consumer behavior shift where sitting through commercials was no longer acceptable and waiting a week for the next episode of a favorite show to air was intolerable. Consumers transitioned from being patient...

Streaming
Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips
March 19, 2023

Zombies, hospital intrigue and Black Panther all helped streaming media dominate the month of February. That’s according to Nielsen’s latest edition of The Gauge, which shows streaming services holding 34% of television viewership, even as overall TV usage declined 5.1% due to a drop in...

Streaming
As Cord-Cutters Drop Pay Cable, Streaming Services Need to Focus on Value
March 06, 2023

Cord-cutting continues as pay cable and traditional TV lost yet more ground in 2022, much of it to streaming competitors that in many cases are still finding their footing. Citing data from media market research firm Leichtman Research Group, Variety recently reported on the latest...

Streaming
Streaming Services Get the Axe When Consumers Cut Billed Services
January 26, 2023

When consumers cut back on billed services, PYMNTS data shows, streaming is first to go. The Context Streaming subscription services face an uphill battle with churn. Netflix, for instance, is looking at cancellations ahead as it cracks down on password sharing. “There will be current...

Streaming
Streaming No Sure Bet in Europe Despite Netflix EMEA Growth
January 22, 2023

Netflix now has more subscribers in the EMEA region than in the U.S. and Canada. The latest figures from Netflix’s Q4 earnings reveal that in the final quarter of 2022, the company had 76.73 million paying subscribers in Europe, the Middle East and Africa (EMEA)...