75% of Millennial and Gen Z Consumers Want In-Person Advice Before Buying Insurance Online
Generation Z and millennial consumers have complex needs when it comes to insurance purchasing, saying they prefer to buy online but still expect to obtain in-person advice from an insurance professional due to a lack of confidence in their knowledge. The latest “B2B and Digital Payments Tracker®,” a collaboration with American Express, examines how insurers must walk a fine line between digital agility and cultivating relationships to attract and retain a new generation of policyholders.
