American Express - B2B And Digital Payments: Tapping The Payments Opportunity In SMB Retail - January 2023 - Explore how SMB retailers can tap new payment opportunities to drive sales and customer loyalty

Small Business Survival May Hinge on Digital Payment Features 

Tapping The Payments Opportunity In SMB Retail

Nine in 10 shoppers say small businesses play a vital role in their communities, but SMBs must keep up with consumers’ growing digital payment preferences. In this month’s “B2B and Digital Payments Tracker®,” a collaboration with American Express, Andrea Gellert, head of marketing at Clover, explains why SMBs have an urgent need to meet customers where they are on payments.

Inside the January Tracker
  • Andrea Gellert, head of marketing at Clover, shares three questions every SMB should ask about new payment technologies and how merchants can achieve scale for their entire businesses
  • Consumers are increasingly aligning their shopping preferences with the ability to choose their preferred payment options
  • SMBs have a strong ally in consumers, but payment preferences are evolving rapidly and SMBs can leverage consumer goodwill if they meet these preferences

B2B and Digital Payments