SMBs' Guide To Boosting Holiday Sales

Mobile Wallets, Automated Receivables Key to Holiday 2021 Sales Success for Small Business SMBs teeing up for a successful holiday season must be prepared to go all-in on front- and back-end digital innovations. In the SMBs’ Guide To Boosting Holiday Sales Report, a PYMNTS and American Express collaboration, Brendan Tracy, director of golf apparel brand Greg Norman Collection, explains how mobile wallets and AR automation will be key to driving sales this holiday season.
Inside the November Report
  • An interview with Brendan Tracy, director of eCommerce and marketing at Greg Norman Collection and Vipul Chokshi, financial analyst at its manufacturing company, Tharanco Group Inc., on how SMBs can increase revenue and improve the customer experience by optimizing their technology for online shoppers
  • The latest developments in SMB payments, including how consumers are predicted to spend $210 billion this holiday season and why BOPIS and curbside pick-up remain popular among health-conscious consumers
  • A Deep Dive analyzing how embracing digital transformations can help SMBs prepare for the holiday shopping season

American Express B2B and Digital Payments Tracker Series