Mobile Payments In eCommerce
Adyen On Harnessing The Power Of Mobile Commerce For Improved Customer Loyalty
As eCommerce shifts into mCommerce, allowing consumers to shop for anything anywhere, the ease of shopping and paying from mobile devices is becoming paramount. In the Mobile Payments in eCommerce Tracker®, a PYMNTS and American Express collaboration, Rehman Baig, vice president of product data and partnerships for global eCommerce payments platform Adyen, details why retailers must embrace these changes and ensure friction-free experiences.
Inside the May Tracker
- An interview with Rehman Baig, vice president of product data and partnerships for Adyen, a global eCommerce payments platform, on the importance of investing in mobile commerce features and reducing shopping frictions to power retail growth
- The latest headlines from the mobile eCommerce payments space, including how consumers who have grown used to digital shopping habits purchase more products when they enter stores to pick up their online orders and how mCommerce retail is set to hit $728 billion in 2025
- PYMNTS Intelligence analyzing at the importance of a unified, seamless eCommerce experience and how mobile payments form a crucial part of that experience