Social Commerce

Social Commerce
LinkedIn Employs AI and Games to Promote Daily User Visits
July 21, 2024

How often do you visit LinkedIn? The platform wants your answer to be “every day.” To that end, the Financial Times (FT) reported Sunday (FT), LinkedIn is offering artificial intelligence (AI)-powered career advice and has rolled out games to get its users visiting more often...

Social Commerce
Eventbrite Enables In-App Ticket Purchases on TikTok
July 16, 2024

Global events marketplace Eventbrite has partnered with TikTok to help event creators promote their events and sell tickets. This collaboration includes an integration in which Eventbrite creators and TikTok users can add Eventbrite links directly to their TikTok videos, the companies said in a Tuesday...

Social Commerce
Gen Z Consumers 117% Likelier to Shop From Influencers
July 15, 2024

As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers. By the Numbers The PYMNTS Intelligence special report “Generation Zillennial: How They Shop” is based on responses from more than...

Social Commerce
X Growth Reportedly Slows Since Musk Takeover
July 09, 2024

User growth at X has reportedly slowed since Elon Musk’s takeover in 2022. As the Financial Times (FT) reported Tuesday (July 9), the social media platform once known as Twitter is dealing with new competition from Meta-owned Threads, while Musk’s presence continues to be divisive....

Social Commerce
TikTok Joins Merchants’ Summer Discounting Dash for Paycheck-to-Paycheck Shoppers
July 01, 2024

As retailers and marketplaces look to summer sales to win the spending of budget-strapped consumers, TikTok Shop is joining the mix with its own discounting event. TikTok announced Thursday (June 27) its “Deals For You Days,” with discounts on “thousands of products” from brands ranging...

Social Commerce
Beyond B2B: How Merchants Use LinkedIn to Reach High-Value Consumers
June 28, 2024

As businesses look beyond traditional marketing channels to reach and influence consumers, one surprising player that has emerged is LinkedIn, with merchants extending the platform beyond B2B into B2C. Amazon, for instance, has garnered a following of 31 million on the platform. The company posts...

Social Commerce
Pinterest Courts Gen Z With Video Sharing Feature
June 26, 2024

Pinterest has begun letting users share videos of their favorite boards to other social platforms. That’s due to a new feature called board sharing, designed to court the world’s youngest and most-digitally engaged generation. “Gen Z makes up over 40% of our global monthly users on Pinterest...

Social Commerce
X Aims to Boost Bottom Line With Payments as Revenues Plunge
June 18, 2024

X is reportedly preparing for a multiyear campaign to launch its payments business. But when that happens, Bloomberg Businessweek reported Tuesday (June 18), the Elon Musk-owned social media app sees payments as a way to bolster its business via “increased participation and engagement” on its platform. The...

Social Commerce
Half of All Influencers Peak at $15K Per Year
June 18, 2024

You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall Street Journal (WSJ) examines the hardships facing the people who try to earn a living by posting content on social media....