Many consumers are put off by social commerce, not wanting to have their social connection interrupted by product promotion. By the Numbers For the report “Tracking the Digital Payments Takeover: Monetizing Social Media,” PYMNTS Intelligence surveyed nearly 3,000 U.S. consumers to understand the factors driving...
X, formerly known as Twitter, is reportedly testing a feature that would let users join or create adult content-focused communities. Members of the social network would be able to create a community and specify in the app settings that their group “contains adult-sensitive content,” Bloomberg News reported...
LTK has added Shopper Profiles, Comments and Subscribe to its Creator Commerce platform. These new features are designed to foster community engagement at a time when creators say that they’re less confident they can reach their community on social media, LTK said in a Tuesday (March...
Elon Musk’s attempts to woo creators onto X is reportedly an uphill battle. As The Wall Street Journal (WSJ) reported Sunday (March 24), Musk met with creators soon after acquiring the social media platform — then still known as Twitter — to find out how at make them...
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for sharing updates and connecting with friends, have become robust eCommerce ecosystems. From Facebook and Instagram to TikTok and Pinterest, these platforms have been integrating shopping...
LinkedIn says it is exploring a gaming element for its employment networking platform. “We’re playing with adding puzzle-based games within the LinkedIn experience to unlock a bit of fun, deepen relationships, and hopefully spark the opportunity for conversations,” a spokesperson told PYMNTS Sunday (March 17). “Stay...
TikTok’s troubles apparently go beyond a possible ban in the U.S. The social media platform has seen user growth slow for the first time in its history, The Wall Street Journal (WSJ) reported Sunday (March 17), citing sources familiar with the matter. That report lists...
X reportedly plans to debut a television app for smart TVs in a bid to compete with YouTube. That app could launch on Amazon and Samsung televisions in the coming days, Fortune reported Friday (March 8), citing an unidentified employee of Elon Musk’s media platform. That source...
Instagram is reportedly developing a feature that will allow users to track the real-time locations of their friends. This “Friend Map” feature is still in the prototype stage and not yet being tested externally, TechCrunch reported Monday (Feb. 26). The idea behind the Friend Map is to give...
