Social Commerce

Social Commerce
TikTok Shifts Seller Focus to Enterprise Brands
January 21, 2026

TikTok is reportedly working to entice established brands into selling on TikTok Shop. The new program in the United States, known as Project Horizon, is calling on 100 eCommerce agencies to each recruit dozens of brands with at least $10 million in annual sales on...

Social Commerce
Pinterest Adds Shoppable TV With Roku Partnership
January 18, 2026

Pinterest is reportedly launching a shoppable TV partnership with streaming platform Roku. Two companies are set to debut “Bring My Pinterest to Life,” an original series where viewers can move seamlessly from watching to shopping through Pinterest and its brand partners, Chain Store Age reported...

Social Commerce
Meta-Owned Threads Overtakes X in Daily Mobile Usage
January 18, 2026

Meta-owned social media platform Threads is reportedly surpassing X in terms of mobile usage. Threads now has more daily usage on mobile devices than Elon Musk’s X, TechCrunch reported Sunday (Jan. 18), citing data from Similarweb.  Meta introduced Threads, a text-based app seen as its...

Social Commerce
Musk Says X Will Open Source Its New Algorithm
January 11, 2026

Elon Musk says his social media platform X will open its new algorithm to the public. The change, set to happen six days from now, includes all code for organic and advertising post recommendations, Musk said in a post Saturday (Jan. 11) on the platform....

Social Commerce
Twitter and Pinterest Vets Pitch New Social App Tangle
January 04, 2026

Has social media been the source of a “terrible devastation” upon society? A pair of Silicon Valley veterans apparently think so, and have debuted an app they say is designed to offer a countering effect, the Financial Times (FT) reported Sunday (Jan. 4) Biz Stone...

Social Commerce
TikTok Says New Joint Venture Will Enable Continued US Operations
December 18, 2025

TikTok and parent company ByteDance have signed agreements with Oracle, Silver Lake and MGX to form a new TikTok U.S. joint venture that will enable the app to continue operating in the United States, according to TikTok CEO Shou Zi Chew. The transaction is set to close on Jan. 22, Chew said in...

Social Commerce
More Than 1 in 10 Gen Z’s Buy What Influencers Recommend
October 02, 2025

Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption. Yet PYMNTS Intelligence’s “Gen Z Decoder Ring” report suggests something more subtle, and in some ways more telling. The real story isn’t that this generation is different. It’s that they are...

Social Commerce
Instagram Shifts Focus to Video to Compete With TikTok
September 24, 2025

Instagram has reportedly reached 3 billion monthly users, reinforcing its position as parent company Meta’s key source of revenue growth. As Meta works to keep driving that growth, it is shifting Instagram’s focus from the traditional photo feed to short-form video and private messaging, Bloomberg...

Social Commerce
Proposal Would Hand TikTok’s US Presence to American Investors
September 16, 2025

TikTok will still feel familiar to the 170 million Americans who scroll through it every day, but the company behind the app would be restructured under a proposal being considered Tuesday (Sept. 16). The plan, under discussion by the U.S. and China this week, would...