Social Commerce

Social Commerce
The ‘Tweet Carousel’ And The Future Of Twitter’s Advertising Efforts
June 06, 2016

After dropping the once much ballyhooed Buy Buttons, the world has been wondering what exactly Twitter’s next big idea is for monetizing its popular (but not overly profitably) social media platform. The world got its first glance at what’s next last week as Twitter started...

Social Commerce
Twitter’s Exiting Buy Button Exec Tweets Farewell
June 02, 2016

Twitter’s Head of Media and Commerce Nathan Hubbard is leaving the company after three years of working with the social media giant. Hubbard, who started at Twitter in 2013, was hired to enable in-tweet purchases at a time when networking platforms were rushing to embrace the new wave...

Social Commerce
Facebook Wants To Make Video Ads ‘Shoppable’
June 01, 2016

Facebook is planning to amp up its ad platform with “shoppable” video ads to contest for market share with YouTube, a key competitor. The video ads will allow users to tap and buy products, thereby helping partner brands drive consumer purchases and not just improve brand awareness,...

Social Commerce
Twitter Proves Social Commerce Ain’t That Easy
May 30, 2016

It’s often said that elite athletes don’t benefit as much from innate skill or physical ability as they do from an uncanny ability to put themselves in the right place at the right time. Knowing where the ball or puck is going — and where...

Social Commerce
Facebook Takes Ads To Third-Party Apps
May 30, 2016

Facebook is expanding its ad network beyond its own platform. Facebook’s announcement stated that starting now it is extending its ad network to third-party mobile applications and websites. With this, Facebook ads will now be visible to not just users who have logged into their accounts, but to...

Social Commerce
Twitter Cuts Commerce Team — And Buy Buttons
May 27, 2016

Twitter is seeing some important changes to its day-to-day resources. BuzzFeed reported on Wednesday (May 25) that the social media giant has seen several of its two dozen commerce team professionals leave the company, and now, the remaining staffers are spread between two teams, focused on...

Social Commerce
Facebook Messenger Receives Gift-Giving Chatbot API
May 18, 2016

Gift registry solutions provider Jifiti announced on Tuesday (May 17) that its digital gift-giving chatbot API was approved for use with Facebook Messenger. The approval will lay the foundation for the startup to have access to the brands and retailers that will be available in...

Facebook Explores ‘Tip Jar’ Concept For Posts
April 21, 2016

The social network may be issuing a slew of new ways for its users to make money from their Facebook posts. According to The Verge, Facebook distributed a survey to its users this week that hinted at ways to earn money or promote causes on...

Pinterest’s Valuation-Justifying Reinvention
April 20, 2016

In about a week Pinterest will show the world the overhaul it has been brewing up.  The work of over three-dozen designers, the new iOS Pinterest is reportedly a ground-up redesign forged during late nights and weekend work sessions with one goal in mind: make...