Advertisers know that social media is a cost-effective way to reach potential customers they never could have reached before, and ever since Facebook introduced new targeting options, it became even easier for brands and advertisers to get their products directly in the face of the...
Facebook is trying to “teach a dog new tricks.” The social media platform wants to change the behavior of its users and have them buy, sell, and pay for goods without leaving the site. But, “behavioral debt” might be a challenge difficult to overcome, according...
In the retail space, interacting with customers has become quicker and more digital. And Shopify is one of those main leaders. First, Shopify brought its merchants the capability to connect directly with customers through the Facebook Messenger platform, and now, it’s helping merchants sell directly...
Facebook stock inched up and beat down eBay’s share price after the social media giant announced its new “Marketplace” section. Craigslist, too, will be watching this space. The feature expands the existing “groups” feature on Facebook, but there will be no oversight of payment transactions.
Facebook wants to make it easier to solicit your friends’ opinions and pay them back, as the social media giant has rolled out new features for Messenger users on iOS and Android, according to TechCrunch. The new polls feature allows a Messenger user to write a...
Aiming to get a bigger piece of the offline advertising pie, Facebook announced on Tuesday (Sept. 20) the launch of dynamic ads for retail. According to a blog post from Facebook, dynamic ads introduces new ways for advertisers to run smarter campaigns that drive users...
Facebook has been changing its approach to payments. It is leveraging its social media position to attract some of the P2P and mobile market. The company is showing Snapchat it means business with a new app for the under-21s, and Mark Zuckerberg says the future...
Fandango, the online seller of movie tickets, is expanding the ways in which consumers purchase movie tickets, launching the ability to do it via Facebook. According to a report by The New York Times, Fandango’s new service is the first for the U.S. Facebook users will...
Facebook Messenger is officially accepting payments. The social media platform announced that its chatbot service is now commerce-enabled. At the TechCrunch Disrupt SF 2016 event on Monday (Sept. 12), David Marcus, VP of messaging products at Facebook, explained that users will no longer be sent...