Snap Inc. saw its stock price leap skyward 21 percent after it announced earnings yesterday (Feb. 5) that beat expert predictions across the board. Snap is still reporting losses, but they were narrower than expected during the December quarter — and it seems the social...
In some ways, Strava is a very much like any social media platform, albeit with a slightly narrower focus than most. Founded as an online portal for bicycling enthusiasts in 2009, Strava it bills itself as “the social network for athletes,” has taken in $70...
Facebook is bringing augmented reality (AR) to its News Feed, providing advertisers with a new way to reach potential customers. A report citing Ty Ahmad-Taylor, vice president of product marketing for Facebook’s global marketing solutions, said that Facebook is expanding on a move from earlier...
Context is everything, a truism that is becoming increasingly true when it comes to commerce in the digital age. Having what a customer wants is important (and probably always will be), but it’s important not to merely have the goods — one must be able to...
YouTube is letting video uploaders make more money if they have more than 100,000 followers. According to a report in Reuters, YouTube is letting uploaders with greater than 100,000 followers launch paid fan clubs as part of an effort to diversify its revenue. According to...
Beloved by younger millennials and up-and-coming Generation Z members, Snapchat is the little social media engine that could in an era when it seemed the social media die had all been cast (and where Facebook won most of the rolls). However, beloved and profitable are...
Starting now, thousands of home services professionals will be available via Facebook. The social media site’s Marketplace platform is rolling out a new feature designed to make it easier for users to find contractors, carpenters, plumbers and house cleaners, according to news from Engadget. All...
Though the idea of contextual commerce is widely loved, delivering on it is a significant challenge. As it turns out, finding the right context — a moment when a customer is perfectly primed to buy a good or service, if only someone would give them an...
To get a sense of why some apps succeed while others don’t, pay some heed to Klout. Which has none – clout, that is. Or soon, it seems, operations. The app, which calculates scores based on their influence within social media circles, will close next week...