Social Commerce

Social Commerce
Pinterest Stock Jumps 37 Pct On Renewed Advertiser, User Interest
August 02, 2020

Users and advertisers are coming back to Pinterest, resulting in an upswing in sales for the social media company, Bloomberg reported. With revenue jumping up in July after a slump earlier in the pandemic, Pinterest value surged 37 percent, Bloomberg wrote. Revenue in the second...

Social Commerce
Facebook Expands Instagram Shopping And Payment Options
July 16, 2020

Don’t look now, but Facebook just took another big step into the world of online shopping and digital payments. On Thursday (July 16), Facebook announced the launch of Instagram Shop, an “in-app shopping destination where people can discover products and brands they love from across...

Social Commerce
Facebook Sweetens Terms In Bid For Video Creators
June 29, 2020

Facebook is upping the ante again in its bid to lure online video personalities to its platform. On Monday (June 29), the company said it was adding a number of sweeteners aimed at helping video creators and publishers earn more money on the social media...

Social Commerce
TikTok Dives Deeper Into Corporate Marketing
June 25, 2020

TikTok for business? It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Owned by Beijing-based tech giant ByteDance, TikTok on Thursday...

Social Commerce
Instagram Shopping Platform Will Open To More Businesses
June 23, 2020

Instagram has taken what could be a big step toward expanding access to its shopping platform at a time when rivals of the Facebook subsidiary are moving broaden and diversify their own revenue streams. In a Tuesday (June 23) press release, the company said it...

Social Commerce
Forget Twitter And Instagram, Big Brands Are Moving To TikTok
June 20, 2020

We’ve all heard the phrase “sing for your supper” — an allusion to days of yore where minstrels traveled the land. The best way for them to get the local nobleman to offer up a meal and a place to stay for the night was to butter...

Social Commerce
Pinterest Users Can Now Shop With Their Cameras
June 01, 2020

Pinterest has found what they say is a better way to shop via its website: with a camera. Starting Monday (June 1), users of the San Francisco-based image sharing social media service can tap the camera in the search bar and snap or upload a...

Social Commerce
Instagram Adds New Ways For Users To Boost Income
May 27, 2020

Instagram has introduced new ways for creators to make money. The Facebook-owned photo and video-sharing social network said it expects users will boost their earnings through Instagram Live, a feature that allows users to stream video and engage followers in real time, and IGTV, its standalone video app, the...

Social Commerce
How NextDoor Found An Actual Purpose
May 15, 2020

A year ago, startup NextDoor’s status as a unicorn (a new firm with a valuation over $1 billion) was something of a mystery to outside observers. Founded in 2008, NextDoor has long described itself as “the largest social network for neighborhoods, enabling local conversations in order to...