TikTok has plans to dive headfirst into eCommerce, taking aim at Facebook’s social shopping tools, the Financial Times reported, citing advertisers who have seen the video app’s plans. The ByteDance-owned app plans to launch livestream shopping capability, with which users can order products directly on the...
Social commerce, a seemingly natural enough concept, has struggled to get off the ground in the U.S. Social media is an excellent place to advertise goods and services, but the success rate in using it to buy and sell directly is a good deal more...
The original Hollywood influencer and the world’s largest podcast publisher have teamed up to introduce the fast-growing world of audio to quick, social media-style morsels of sound dubbed “PodPosts.” In announcing their partnership, iHeartMedia and Paris Hilton said the first-of-its-kind content platform marks an evolution...
Lockdowns create fairly optimal conditions for social media platforms from a user engagement point of view, as consumers who can’t go out to see their friends and family are far more likely to log on to do so. Pinterest estimates that it picked up an...
Wait … there’s a new social media app where people actually talk — and listen to each other? Calling itself “a space for casual, drop-in audio conversations,” San Francisco-based Clubhouse is the hottest new darling in the evolving social media sector. Not only does the...
Social media image-sharing platform Pinterest is introducing an augmented reality (AR) try-on tool to help users assess and compare eyeshadow. “The future of shopping will rely on online shopping experiences that are similar to that of in-store and complement that joy we find in browsing,...
Retail giant Walmart is teaming up with the social media platform TikTok to offer shoppable product offerings directly within the app’s chat window. During a Walmart livestream scheduled for Friday (Dec. 18) at 8 p.m. est., the TikTok community will be able to shop for...
Google’s massive outage on Monday (Dec. 14) showed not only how much the world relies on services like Gmail, but also spotlighted the company’s YouTube video-sharing service as a global advertising and entertainment medium. Although Google restored YouTube’s services after about an hour, that was...
The social commerce category is finishing the year with a flourish. New announcements from Instagram, L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is...