Social Commerce

Social Commerce
TikTok Testing The In-App Commerce Waters
May 11, 2021

TikTok has begun working with merchants in Europe to test in-app sales, a move that will likely heighten its rivalry with Facebook. As Bloomberg reported Tuesday (May 11), TikTok wants to recreate the success of its Chinese-only sister app Douyin, which took in $26 billion...

Social Commerce
Twitter Debuts ‘Tip Jar’ Feature For Tipping Beloved Accounts
May 06, 2021

Twitter is rolling out Tip Jar, a new feature to allow tipping for various tweets, according to a company blog post. “We $ee you — sharing your PayPal link after your tweet goes viral, adding your $Cashtag to your profile so people can support your...

Social Commerce
Facebook’s Workplace Subscribers Up Over 40 Pct
May 05, 2021

With the continuing prevalence of remote work, many employers are now looking to create employee-centered positive experiences, regardless of where people work and live. Facebook now has more than seven million paid subscribers on its remote work portal Workplace, an increase of more than 40 percent...

Social Commerce
TikTok Becoming Source Of Financial Advice For Young People
May 03, 2021

Would you go to TikTok for financial advice? If you’re among the younger people to whom the social media platform caters, the answer might be yes. That’s according to a report published on Monday (May 3) in The Wall Street Journal, which noted that the...

Social Commerce
Facebook Lays Out Its Vision For The Future Of Commerce
April 29, 2021

Much of Facebook’s latest earnings call followed the expected script. Earnings and revenue performance came in strong, across properties (Facebook, Instagram and WhatsApp); the social media giant claims 3.45 billion users, or slightly less than half the planet’s total population; and it makes an astonishing...

Social Commerce
Instagram To Add More Ways For Creators To Monetize
April 27, 2021

Facebook CEO Mark Zuckerberg has announced that there will be more options for Instagram creators to earn revenue, including a marketplace for matching brands with creators whose content fits the market they’re aiming for, CNBC reported. Many social media creators already get paid for sponsored...

Social Commerce
Snap Solidifies Its Social Commerce Ambitions 
April 23, 2021

Snap Inc., parent of Snapchat, has set its sights on social commerce in the wake of its earnings report on Thursday (April 22). According to that report, daily active users were up to 280 million, ahead of analyst expectations of 274.62 million. Particularly notable was...

Social Commerce
Facebook Testing News Feed Features For Business Discovery 
April 15, 2021

Facebook is rolling out a news feed discovery tool to enable users to click on the information that matters to them most and engage with businesses they are interested in knowing more about. The new tool also enables businesses to like and comment on Facebook...

Social Commerce
Facebook Romances The Super App With New Dating Platform
April 14, 2021

Facebook is aiming to help users make a love connection with a new dating app called Sparked. The experimental app will allow users to enroll with their Facebook profiles. According to reports, Facebook is positioning the free platform as “video dating with kind people.” The...