Social Commerce

Social Commerce
Instagram Rolls Out Feature For Product Drops
May 26, 2021

Instagram is adding a new feature to enable online shoppers to link to product drops through its app, TechCrunch reported Wednesday (May 26). Drops, an eCommerce trend, are used by sellers to hype upcoming products that will usually only be available in limited supplies or...

Social Commerce
Twitter CFO Points To eCommerce As Platform’s Future Monetization 
May 25, 2021

As a way to further monetize Twitter, its CFO Ned Segal pointed to eCommerce as an important avenue to explore as it further expands its direct response advertising products, CNBC reported on Tuesday (May 25). “You should be able to click and buy something on...

Social Commerce
Clubhouse Waitlist Grows After Android Rollout
May 25, 2021

The release of the Android app for Clubhouse has sparked renewed interest in the audio-based social media platform after a lull that was preceded by an initial stampede by iOS users last year, CNBC reported on Tuesday (May 25). Clubhouse Co-Founder and CEO Paul Davison said the...

Social Commerce
Twitter Teams With Stripe On ‘Ticketed Spaces’ Payments
May 21, 2021

Twitter is partnering with payments provider Stripe on the launch of the social media company’s “Ticketed Spaces” feature. The plan is to allow select U.S. users to host paid live audio rooms — and to give these “creators” a slice of the pie. “There’s never been a better...

Social Commerce
Snap Beefs Up Social Commerce With New AR Tools
May 20, 2021

Snapchat is beefing up its interactive features, particularly those focused on augmented reality (AR), to strengthen its place in the social commerce ecosystem, according to several press releases published by the company Thursday (May 20). The tech platform announced a myriad of updates and tools...

Social Commerce
Instagram, Merchbar Link Up To Help Artists Boost Online Sales
May 19, 2021

The pandemic created online retail challenges for performing artists. Now, Merchbar and Instagram said in a press release that they have a solution. The two companies said they are out to “create new ways for fans to discover and buy products from their favorite artists”...

Social Commerce
Spotify Kicks Off Summer With Virtual Concert Series
May 19, 2021

After a year of canceled concerts, Spotify is serving up a series of virtual events that includes five prerecorded livestreams. The online shows will be ticketed at $15 plus tax, according to a press release. Spotify is a digital music, podcast and video service that...

Social Commerce
Facebook Wants To Add Pay-Per-View Sports
May 19, 2021

The first pay-per-view sporting event happened more than 60 years ago, when boxing fans mailed $2 to the TelePrompTer company to watch Floyd Patterson retake the title. Of course, consumers’ media consumption habits have changed quite a bit since 1960, something Facebook is banking on...

Social Commerce
Discord Gaming Platform Will Allow Creators To Sell Audio Event Tickets
May 13, 2021

Discord celebrated its sixth birthday on Thursday (May 13) by unveiling a few new features, including a pilot program that allows creators to offer paid tickets for audio events. “It’s the first feature where you’ll be able to earn money through Discord, and it’s in...