Shopify and TikTok on Tuesday (Aug. 24) unveiled TikTok Shopping, bringing organic Shopify product discovery and shopping tabs to TikTok. Shopify customers with TikTok For Business accounts will have the ability to add shopping tabs to their TikTok profiles and sync their product listings into...
YouTube said on Monday (Aug. 23) it has paid more than $30 billion to more than 2 million video producers on the platform in the past three years through ads, merchandising and other service features. YouTube has been splitting ad sales with its creators for...
Instagram has begun testing ads in the Instagram Shop tab, starting with a limited test involving U.S. brands including Away, Boo Oh, Clarepaint, Deux and Donni Davy to see if brands and users find the new initiative valuable enough to make a permanent feature. The...
Instagram on Tuesday (Aug. 3) unveiled a hub within the social media platform that will show both organic and paid posts from similar businesses, with the aim of spurring creativity among its business users. The company has also added new features to Insights, including a...
Social media firms are placing their bets on the wave of interest in social commerce, in which their respective platforms essentially become storefronts where users can discover and buy all kinds of products. It was a recurring theme this week as platforms ranging from Facebook...
Twitter has launched Shop Module, a pilot version of an in-app shopping tool that will allow users to click on and purchase products without leaving the social media platform. The new feature is visible to U.S. users of Twitter who access the app on iOS...
Online sharing site Pinterest is moving to make inroads into the social commerce movement and extending tools to help creators monetize their pins. “Pinterest is the place where creators with inspiring and actionable ideas get discovered,” Aya Kanai, Pinterest head of content and creator partnerships,...
It was a good day in earnings for social media networks yesterday, as both Twitter and Snap Inc. reported their strongest growth in years, narrowing losses, major advances to their active user counts and ambitions to do more with their social media platforms to insert...
The proverbial tip jar is getting a bit of a digital makeover, as startups and big names are looking to maintain their hold on content creators by making it easier for those artists, performers and influencers to be paid. YouTube is the latest to join...