Social Commerce

Social Commerce
Twitter Adds Paytm for Tips Payments
February 16, 2022

Social media platform Twitter will let users make Tips payments through Indian payment gateway Paytm, according to a report in The Hindu Business Line Wednesday (Feb. 16). Twitter debuted the option for users to Tips to their profiles in May through a beta test with...

Social Commerce
“Free Money” Draws 1.1M New Yorkers to Sports Betting
January 31, 2022

On Jan. 8, the state of New York legalized sports betting. By Tuesday (Jan. 25), five of the country’s largest betting apps — BetRivers, Caesars, DraftKings, FanDuel and BetMGM — saw a combined 23.7% increase in active monthly users, or 7.3 million people. More than...

Social Commerce
Snap Launches Shopping Lenses to Improve Product Browsing
January 26, 2022

Snap on Wednesday (Jan. 26) debuted a new type of Shopping Lens that allows users to swipe through multiple products and browse details on pricing, color, sizing and similar items from the retailer, according to a blog post on the company’s website. Ulta Beauty and...

Social Commerce
TikTok Sets 2022 Target of $12B in Sales
January 13, 2022

After taking in close to $4 billion in advertising revenue in 2021, TikTok is planning to reach triple that number in 2022. As the Chinese media outlet LatePost reported Thursday (Jan. 13), sources in the company’s sale department say the company wants to reach at...

Social Commerce
Microbusinesses on Instagram Learn There’s No Such Thing as a Free Sale
December 28, 2021

Legendary as a place where ordinary people turn their passions and styles into steady incomes and phenomenal fortunes with engaging free posts, 2021 changes to Instagram are frustrating some microbusinesses who now say paid posts are making them all but invisible as sellers. Some might...

Social Commerce
Virtual Dining Concepts Debuts TikTok Kitchen
December 17, 2021

On Friday (Dec. 17), Virtual Dining Concepts announced the rollout of TikTok Kitchen as part of its partnership with short-form video platform TikTok, according to a QSR Magazine report. The delivery-only TikTok Kitchen menu will feature foods that were part of viral TikTok trends, determined...

Social Commerce
Instagram Exceeds 2B Monthly Active Users
December 14, 2021

Instagram has charted new territory by exceeding two billion monthly active users, according to a Tuesday (Dec. 14) report from CNBC. The social media platform, which is best known for eye-catching photographs and reels, reached the milestone amid controversy. Last week, CEO Adam Mosseri testified...

Social Commerce
TikTok Seller App Manages Online Stores via Smartphones
December 06, 2021

TikTok on Friday (Dec. 3) launched the TikTok Seller app in Indonesia, giving sellers a new way to use TikTok Shopping features through their mobile devices, including registration, inventory management, orders, online business analysis and much more, according to a TechCrunch report on Monday (Dec....

Social Commerce
TikTok to Allow Users to Tip Favorite Creators
December 01, 2021

In an effort to recognize “the creativity and passion” of its creators, TikTok has launched a service called Creator Next, which lets creators unlock tools that reward their efforts. The social media giant announced the roll out Wednesday (Dec. 1), saying it would be paired...