As social commerce evolves into a serious contender, eCommerce and social media platforms are partnering to create new online experiences where entertainment triggers a sale. It’s a natural alliance now as it was in the newspaper days, when perusing that day’s edition was an exercise...
TikTok has launched an exclusive subscription comedy series that began streaming this week on the company’s live video platform. According to the Hollywood Reporter, Finding Jericho features creator Jericho Mencke interviewing a variety of characters. The half-hour series, produced by creator content and collaboration platform...
Twitter has launched Twitter Create, a mini-site that focuses on monetization opportunities for creators through the use of tips, insights and examples that the social media platform says will help those creators maximize their Twitter presence. Twitter Create includes sections for creators in myriad vertical...
Open-source eCommerce platform WooCommerce has launched a partnership with TikTok designed to connect Woo’s 3.7 million stores to TikTok’s more than 1 billion users. As the company said in a news release Wednesday (May 25), that connection will happen through a new extension called TikTok...
TikTok has been conducting tests so users in Vietnam can play games on the video-sharing app, the company’s first step in what Reuters calls in its exclusive report Thursday (May 19) “part of plans for a major push into gaming,” according to four people familiar...
Egyptian payment company PayTabs has launched Paymes, a new social commerce platform for customers in the Middle East/North Africa (MENA) region. As the company said in a news release Thursday (May 12), the platform will let “millions of freelancers, artisans, consultants, home-based business owners, personal...
Gaming won big in 2021, with the American Gaming Association (AGA) declaring it “a new record as the highest-grossing year ever” for U.S. commercial gaming at $53 billion in revenue. The industry is moving fast with states setting their own timetables and rules, leading the...
Food businesses that have relied on Instagram to build, maintain and grow their followings have been hit hard by recent changes in the social media app’s algorithm. Specifically, businesses that had seen high engagement with a social strategy centered on photography and captions have been...
Twitter plans to try letting companies showcase products for sale on their profiles — up to 50 at a time, according to a Reuters report. The company announced this on Wednesday (March 9) to try to get in on “social commerce” in the U.S., referring...