Social Commerce

Social Commerce
Swiggy Considers Branching Into India’s Social Commerce Space
October 12, 2021

Swiggy, India’s largest food delivery platform, is considering a move into the country’s social commerce space, Entrackr reported. As part of the move, Swiggy is going to launch the social commerce business Swiggy Bazaar to sell grocery items, fast-moving consumer goods (FMCG) and fresh farm...

Social Commerce
Facebook Outage Impact on Emerging Market SMBs Just Starting to be Known
October 11, 2021

Panic, agony, torture, stress – those are some of the words users around the world had to describe last week’s six-hour global outage, from 4 p.m. GMT (11 a.m. ET) until around 10 p.m. GMT on Monday (Oct. 4), during which social media services Facebook,...

Social Commerce
Square, TikTok Team up to Link Online Sellers via Social Media Platform
September 29, 2021

Global software, payments and hardware platform Square has joined forces with short-form video platform TikTok to offer a new integration to connect online sellers to potential customers via videos on the social media platform, the companies announced in a recent press release. The joint effort,...

Social Commerce
TikTok Reaches 1B Monthly User Milestone
September 28, 2021

Social video platform TikTok recently passed the 1 billion monthly active user milestone, up 45 percent from the middle of last year, the Bytedance-owned company announced in a blog post, according to a Deadline report (Sept. 27). “TikTok has become a beloved part of life...

Social Commerce
Chipotle Parlays Loyalty Into Marketing With ‘Creator Class’
September 09, 2021

When it comes to social commerce, Chipotle is turning to those who know the space best: influencers. The brand announced on Thursday (Sept. 9) that it is launching its first “Creator Class,” a group of 15 TikTokers who will participate in a series of brainstorming...

Social Commerce
Twitter Launches Stripe-Powered Super Follows for Creator Subscriptions
September 01, 2021

Twitter launched its Super Follows feature on iOS Wednesday (Sept. 1), an option that is powered by payments platform Stripe. With Super Follows, creators can set up monthly subscriptions to monetize bonus consent, allowing them to diversify their revenue sources. The feature is available in...

Social Commerce
Twitter Launches Ticketed Spaces On iOS To Monetize Content
August 26, 2021

Twitter has rolled out the ability for some users to create Ticketed Spaces, referring to the social media giant’s live audio conversation platform, according to a series of tweets. we know it’s important for people on Spaces to monetize through their content, and have more...

Social Commerce
Facebook Rolls Out Birthday Gifting Via Facebook Pay  
August 25, 2021

Facebook is launching a new birthday gifting option using Facebook Pay. Messenger users in the U.S. can send and receive cash gifts directly through the chat platform. Gift recipients will be notified via Messenger and on Facebook with their virtually wrapped gift message and balloons....

Social Commerce
OnlyFans Changes Course, Won’t Ban Explicit Content
August 25, 2021

OnlyFans, a subscription-fueled platform known for hosting pornographic content, has apparently changed its mind about a planned ban of sexually explicit material. The company had announced the ban last week, but said on Twitter on Wednesday morning (Aug. 25) that it had reversed its decision....