Social Commerce

Social Commerce
Instagram Expands In-App Checkout To UK
June 28, 2021

Instagram began testing its in-app Checkout capabilities in the United Kingdom on Monday (June 28), a step forward for the social media company’s eCommerce aspirations, allowing consumers to purchase products using Facebook Pay without leaving the app. California-based Instagram, which has been owned by Facebook...

Social Commerce
Facebook To Expand Shops To Marketplace, WhatsApp
June 22, 2021

Facebook revealed new ways to shop throughout it apps, as the social media platform is expanding Shops to Marketplace and WhatsApp, according to a Tuesday (June 22) announcement. To that end, Facebook will provide companies in some nations the choice to highlight their Shop in...

Social Commerce
Twitter To Choose Users For Super Follows, Ticketed Spaces Pilot
June 22, 2021

A “small group” of users will be chosen by Twitter to pilot the social media platform’s new monetization offerings: Ticketed Spaces and Super Follows, The Verge reported. Ticketed Spaces lets users set a fee ranging from $1 to $999 for access to a social audio...

Social Commerce
Instagram Adds Ads to Its Reels Feature
June 17, 2021

Instagram announced Thursday it was adding ads to its short-term video service/TikTok competitor Reels. According to CNBC, the full-screen, vertical ads will appear on a loop between individual posts, each running up to 30 seconds. The social media platform launched Reels in August of 2020,...

Social Commerce
Social Commerce App Verishop Debuts Livestream Shopping
June 14, 2021

Verishop has brought livestream shopping to its iOS app, the social commerce platform announced on Monday (June 14). The platform is adding more than 125 livestream shopping programs, hosted by over 115 influencers, brands and other “expert streamers,” to provide users with 12 hours of...

Social Commerce
Alibaba Pushes Into Growing Livestreaming Trend
June 09, 2021

Among a host of announcements pertaining to its expanding menu of cloud computing products on Tuesday (June 8), Alibaba pushed further into the rapidly expanding world of eCommerce livestreaming with the launch of a new cloud-based product designed for online shopping. The tool will allow...

Social Commerce
Pinterest Expands Shopping List Tool To More Countries
June 07, 2021

Pinterest is rolling out its shopping list feature to Australia, Canada, France and Germany, giving users in those countries the ability to shop directly from pins and boards, as well as from search and real-world inspiration using the integrated Lens camera feature.  Dan Lurie, global...

Social Commerce
Twitter Pilots Full-Screen Ads On Fleets Feature
June 01, 2021

Twitter is piloting full-screen ads on its new feature Fleets, as the company strives to grow its suite of advertising tools and increase ad revenue, according to a company blog post by Senior Product Manager Justin Hoang and Global Product Marketing Manager Austin Evers on...

Social Commerce
Twitter Adds Subscription Purchase Option To App Store Listing
May 28, 2021

Twitter has apparently revealed the pending launch of its subscription service, “Twitter Blue,” through the App Store, Hypebeast reported on Friday (May 28). According to the report, researcher Jane Manchun Wong posted photos on Twitter of the new feature, showing Twitter Blue in the App...