Social Commerce

Social Commerce
Social Talk: Twitter And Clubhouse Discussed $4 Billion Takeover
April 07, 2021

Twitter held discussions with Clubhouse, the audio social media app, about buying out the popular new company for $4 billion, but the discussions have fizzled, Bloomberg reported, citing unnamed sources. No reason was given. After the talks with Twitter didn’t go forward, Clubhouse began to...

Social Commerce
Snap Quietly Buys Screenshop To Propel Clothes Shopping
April 07, 2021

With the rise in popularity of connected commerce and social shopping, Snap is moving into the space with the acquisition of Screenshop, once called the Shazam of fashion, according to media reports on Wednesday (April 7). A new feature in the Snapchat app will enable users to...

Social Commerce
Clubhouse Rolls Out Payments Feature
April 06, 2021

The audio-based social media platform Clubhouse unveiled its first monetization feature for creators on Monday (April 5), allowing users to send and receive payments. “From the earliest days of Clubhouse, a guiding principle has been to build a platform that outs the creator first,” the...

Social Commerce
Startup Clubmarket Builds Way To Sponsor Clubhouse Sessions
March 18, 2021

Startup Clubmarket has devised a method to monetize social audio meetings on the Clubhouse social media platform, Venture Beat reported, pointing out that Clubmarket is an “independent startup.” Co-Founder Tomer Dean told the news outlet via email that the startup is creating a sponsorship marketplace...

Social Commerce
YouTube Takes On TikTok In US With Short-Form Videos 
March 18, 2021

YouTube launched its short-form video experience on Thursday (March 18) in beta for select users in the U.S. after a successful initial rollout in India last month, according to a blog post by Todd Sherman, the product lead for YouTube Shorts. “The number of Indian channels...

Social Commerce
Snap Ecosystem Builds For The New Digital Local Economy
March 18, 2021

Snap Inc.’s ecosystem play has come into sharper and sharper focus as Q1 2021 has worn along. As PYMNTS reported last week, from a new partnership that will allow musicians to license their music on Snap directly, to a partnership with the NBA, to rolling...

Social Commerce
TikTok Contemplates Adding Group Chat Feature
March 17, 2021

TikTok, the popular short-video sharing app used by more than a billion people, is considering the addition of a group chat tool, which would help it better compete with social media rivals, Reuters reported, citing sources. Bytedance, TikTok’s parent company, was planning a group messaging...

Social Commerce
Pandemic-Native Microbakeries Use Social Media To Attract At-Home Consumers
March 16, 2021

Just two months into the pandemic, in May 2020, Instagram announced Instagram Shop, whereby businesses can sell directly through their Instagram accounts. The feature unveiled just as many businesses were already taking advantage of the platform’s massive user base and highly responsive algorithm to drive...

Social Commerce
Why Livestreaming Has Drawn Regulatory Scrutiny In China
March 16, 2021

China’s market regulator, the State Administration of Market Regulation (SAMR), has been incredibly active of late, with a newfound interest in everything from the conduct of eCommerce platforms to FinTech. Regulators are keyed into the online market, Wei Li, an SAMR official told Xinhua News...