Social Commerce

Social Commerce
Instagram Introduces Its New Reels Shopping Feature, A TikTok Competitor
December 10, 2020

Instagram is on a roll — with new features that include its introduction of shopping to IGTV, its standalone video for Android and iOS smartphones. Also: an Instagram redesign included new tabs to spotlight Shops, its eCommerce section, and Reels, its area for creators’ short...

Social Commerce
WhatsApp Rolls Out Shopping Cart Feature For Easier In-App Buying
December 08, 2020

Facebook-owned WhatsApp is rolling out a new shopping cart feature that works in conjunction with its Catalogs tool, making it easier for users to shop in-app directly from the chat window. “Carts are great for messaging businesses that typically sell multiple items at once, like...

Social Commerce
Instagram Rolls Out Dedicated Home Screen Tabs For Shopping, Videos
November 12, 2020

An Instagram redesign will feature two new tabs to spotlight Shops, its eCommerce section, and Reels, its area for creators’ short videos.  “We don’t take these changes lightly – we haven’t updated Instagram’s home screen in a big way for quite a while,” Instagram said...

Social Commerce
TikTok Adds New In-App Donation Option
November 11, 2020

TikTok users can now feature the nonprofit of their choice in their profile to encourage others to donate, reported SocialMediaToday. Users can select an organization from a list of approved charities and display it on their public profile along with a button that other users...

Social Commerce
Chinese Advertising Generates $27B For TikTok’s ByteDance
November 11, 2020

ByteDance is now firmly positioned as the second-biggest platform in China by digital advertising dollars, closing in on Alibaba’s lead and bumping Baidu, according to a Reuters report citing two sources.  In the first half of 2019, ByteDance brought in $7.6 billion in advertising, capturing...

Social Commerce
Pinterest Gains Advertisers As It Competes With Other Social Networks
November 03, 2020

At a time when chaos and turmoil seem to have permeated everything from the pandemic to politics, social media sharing platform Pinterest is winning new advertisers large and small who are drawn to it as a haven of safety and positivity. While Facebook was never mentioned by name...

Social Commerce
Canadian Shopify Teams With Chinese TikTok For Social Commerce
October 27, 2020

Shopify is partnering with TikTok to connect its million-plus merchants with engaged users of the social platform, the Canadian eCommerce firm announced on Tuesday (Oct. 27). “We’re thrilled to be the first partner to welcome TikTok to the world of commerce, particularly right now, as...

Social Commerce
Facebook’s WhatsApp Enables In-Chat Purchases
October 22, 2020

Facebook-owned WhatsApp is introducing new services that will enable business users to sell directly on the platform within chats, WhatsApp said in a statement on Thursday (Oct. 22). WhatsApp will also offer hosting services and other tools to make it easy for businesses to sell...

Social Commerce
Instagram, Snaps Team To Connect Brands, Customers Via Messenger API
October 19, 2020

Snaps is teaming up with Instagram as the social media giant gears up for the holiday shopping season by sprucing up its commercial appeal to the major brands. New York-based Snaps announced on Monday (Oct. 19) that it has integrated Messenger API support for Instagram...