A good slogan is hard to write, as it needs to be brief, memorable (for good reason) and continuously evocative no matter how often it is used. That is why there are so few additions to the list of all-time classics like “Just Do It,”...
A new report by researchers from the NATO Strategic Communications Center of Excellence showed it is fairly easy to purchase likes and followers on social media for posts, which troubles some experts who say that companies aren’t doing enough to tamp down on this type...
On June 3, 2019, a star was born. Her name is Alessi Ren Luyendyk. If you are wondering why a random four-month-old baby is a star, young Ms. Luyendyk was born with the most reliable indicator of bonafide celebrity status as of 2019: a little...
YouTube is proposing to stop advertisements that target videos watched by kids in a bid to satisfy both regulators and consumer groups. According to Bloomberg, the Federal Trade Commission has been investigating whether YouTube breached the Children’s Online Privacy Protection Act (COPPA) by using targeted,...
Popular social video app TikTok has been growing rapidly and is now starting to focus on monetization and advertising, according to a report by TechCrunch. The company already generates some revenue from in-app purchases, about $9 million in May, which is a 500 percent year-over-year...
Snapchat is reportedly preparing to release a new feature that supports events just like Facebook does, according to a report by The Verge. The as of yet unannounced feature was discovered by app researcher Jane Manchun Wong, who has a knack for spotting new social...
Bleacher Report, a millennial-focused sports website, has been steadily expanding into the sports betting space, attracting a new generation of gamblers who don’t consider sports gambling a bad thing, according to a report by CNBC. About a year ago, the Supreme Court changed the laws...
In an effort to have big pharma companies advertise on Snapchat, the social media platform is reportedly pitching itself as a friendlier alternative to Twitter and Facebook. The idea is that younger people might be more open to ads focusing on health matters — and...
Instagram, the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. According to a report in Digiday, the company is testing the program with more...