In China, eCommerce livestreaming is a huge revenue generator. As the country increases its regulatory scrutiny of eCommerce companies, such livestreaming has become the latest target. The State Administration of Market Regulation (SAMR), China’s market regulator, has increased its scrutiny of livestreaming eCommerce platforms, Reuters...
Walmart is ringing in the spring by bringing a new social shopping event to its customers. On Tuesday (March 9), Walmart announced its second livestream shopping event, “Spring Shop-Along: Beauty Edition,” which will take place over Walmart’s TikTok channel on Thursday (March 11) at 9...
As part of a new test, Instagram will now give creators in India the chance to share short videos on Facebook. According to Bloomberg, this trial will allow a small number of users in India to share Instagram Reels — brief clips using augmented reality...
Though long known and described in the media as a social media platform, Snap Inc., parent of the popular social media portal Snapchat, has always shied away from being labeled as a social media firm. Its preferred tag was a camera company. But these days...
Twitter is getting into the social shopping scene with a “Shop” button prominently displayed on some tweets, TechCrunch reported on Thursday (March 4). The new concept will integrate merchandise information as part of the tweet and link to an eCommerce store. The tweet card will...
As it aims to double its yearly revenue and speed up user growth during the next couple of years, Twitter Inc. intends to debut a subscription offering for content creators and will look into implementing tipping, The Wall Street Journal reported. The Super Follows subscription effort...
You don’t have to read tea leaves or master divination to see that social commerce is heating up as a huge payments trend this year. Social commerce combines embedded and contextual payments with relevant content that’s proven to increase sales within a (mostly) seamless CX....
Shopify, an eCommerce platform for businesses, is expanding its payments tool Shop Pay to merchants on Facebook and Instagram. “People are embracing social platforms not only for connection but for commerce,” Carl Rivera, General Manager of Shop, said in a Tuesday (Feb. 9) blog post....
Amid COVID-19 and pressure from activist investors to speed up expansion, Twitter Inc. is reportedly developing a subscription product to lessen its reliance on advertising, Bloomberg reported. Multiple Twitter workforces are looking into subscription products, such as one that harnesses the “Rogue One” code name,...