Social Commerce

Social Commerce
YouTube’s ‘Super Thanks’ Tool Allows Users To Tip Creators
July 20, 2021

YouTube’s new “Super Thanks” tool will allow users to tip creators from one of four price points between $2 and $50, or whatever the regional equivalent is, The Verge reported Tuesday (July 20). Creators will be able to respond to the tips, and the report says when...

Social Commerce
Yelp Debuts D2C Platform Yelp Audiences
July 14, 2021

Yelp’s new “Yelp Audiences” platform will help advertisers target consumers around the web, according to a press release. “Yelp Audiences offers an opportunity for location-based, direct-to-consumer, consumer packaged goods, and online advertisers to reach Yelp’s high-intent audience at all stages of the buying cycle,” the...

Social Commerce
Facebook To Invest Over $1B In Creator Incentives
July 14, 2021

Facebook announced it will invest more than $1 billion by the end of 2022 in “programs that give creators new ways to earn money for the content they create on Facebook and Instagram,” according to a Wednesday (July 14) company blog post. “… creators drive...

Social Commerce
Instagram Tries Out ‘Reshare’ Button To Boost Engagement
July 14, 2021

Instagram is testing a new feature that will let users promote other people’s content by allowing account holders to add a “reshare” button on top of their stories, posts and videos, Bloomberg reported. Adding this label will allow users to see a list of posts...

Social Commerce
Facebook Pay Available Off Facebook, Starting With Shopify In August
July 14, 2021

The cozy and consolidated universe of payment and digital wallet providers got a little less comfortable on Wednesday (July 14) after social media giant Facebook announced that its Facebook Pay service will, for the first time, be available off of its own platform, starting with...

Social Commerce
Shopstreaming On The Rise In US, But Remains Aimed At Female Shoppers
July 13, 2021

Pushed by the pandemic, the first half of 2021 has seen an explosion in shoppable streaming, as retailers and brands have rushed to find a new way to reach — and sell to — home-based consumers. “It’s basically digitizing QVC and HSN,” Deborah Weinswig, chief...

Social Commerce
TikTok Bans Financial Advertising In Clamp Down On Misinformation
July 12, 2021

TikTok is just saying no to financial products and services — at least when it comes to their promotional material. The social media giant has officially announced that policy extended to (but is not limited to) advertising lending and management of money assets, loans and...

Social Commerce
Popshop Live Valued At $100 Million, Adds Two Tech Veterans To Team
July 08, 2021

Popshop Live, a livestream shopping community, is coming off a Series A round with a $100 million valuation, a Thursday (July 8) press release said, and has added two new tech industry veterans to its fold. Livestream shopping refers to the practice of making live...

Social Commerce
Instagram Preparing Subscriber-Only ‘Exclusive Stories’
June 30, 2021

Instagram is readying an “Exclusive Stories” function similar to Twitter’s recently announced “Super Follow” feature, the website 9to5Mac reported on Wednesday (June 30). Citing “reverse engineer and leaker Alessandro Paluzzi,” along with comments by Instagram in a TechCrunch piece, the story reported that the function...