Shopify and YouTube are teaming up to offer new shopping functions that will enable creators and merchants to feature products for sale via livestreams, videos and a store tab. Creators and merchants can integrate their Shopify stores with YouTube Shopping and reach more than 2...
Instagram has announced that shoppers can now make payments in chat for items they see while they scroll through their social media feeds, according to a Meta Platforms blog post Monday (July 18). That includes making customizations to the items and other specifics that were...
Instagram on Thursday (July 14) announced the ability for creators with paid subscriptions to publish their feed post only to their subscribers, among other new features, less than six months after debuting creator subscriptions, according to a company press release. In a video post announcing...
TikTok is testing a feed set apart for shopping in a bid to increase revenues for the company’s corporate parent, ByteDance, according to a TechCrunch report. The social media giant has created a dedicated “Shop” tab for users in Indonesia, Vietnam, Singapore and the United...
Twitter is launching Branded Likes to all managed advertisers reaching consumers in the U.S., U.K., Saudi Arabia and Japan, according to a Friday (July 1) blog post. “Expanding Twitter as a creative canvas for brands means improving the reach and efficiency of some of our...
TikTok owner ByteDance generated $1 billion in mobile game player spending from June 21, 2021 to Monday (June 20), up 16% year over year, according to data analytics company Sensor Tower, CNBC reported Thursday (June 23). The mobile game player spending numbers include data from...
Social media giant Twitter will allow Shopify merchants to display and automatically update up to 50 items for sale on their profiles as part of a new collaboration that will make it easier for users to buy items as they scroll through their feeds, The...
Pinterest will debut two new ad-related products designed to help brands tap into their Stories-like Idea Pins and is adding a Paid Partnership tagging process to give creators another way to make money from their Pins, according to a SocialMediaToday.com report Wednesday (June 15). Pinterest’s...
As consumer behaviors and expectations continue changing, online shopping is morphing from an everyday task into a social experience. The adoption of eCommerce and digital payments — hastened during the pandemic — have brought about myriad ways of enabling people to interact with brands. “While...