Social Commerce

Amex Bot Coming To Facebook
June 24, 2016

For customers that are both Facebook regulars and American Express enthusiasts, the latest variation on Facebook’s Messenger bots will likely come as a spot of good news. An Amex bot is up and offering members new ways to keep connected to their cards and their...

Social Commerce
Twitter’s $150M Machine-Learning Acquisition
June 21, 2016

Twitter is bolstering its machine-learning capabilities with the new acquisition of Magic Pony Technology. The London-based company provides neural network solutions for advanced visual processing. Twitter is planning to use Magic Pony in development of a new product in which people can easily find new experiences to share...

Social Commerce
Snapchat Opens Ad API To Advertisers
June 14, 2016

Snapchat is paving its path to going public with the launch of a new Snapchat API that enables advertisers to insert ads between Snap stories. The ad inserts will show up when a user auto advances to the end of a Snapchat story to view...

Social Commerce
Facebook Urges Retailers To Start Investing In Mobile … Now!
June 10, 2016

Speaking at a trade conference in Chicago earlier this week, Facebook’s Head of U.S. E-Commerce Jeremy Lewis made his pitch for mobile for retailers, saying that it’s no longer optional because it is undeniably the future. “Mobile isn’t a thing. It’s the thing,” Lewis said....

Social Commerce
Can Facebook Make Social Commerce Payments Work In SE Asia?
June 10, 2016

In the West, Facebook is just one of a number of social networks that are competing to grab more and more of their users’ attention spans. However, Facebook still has something of a social monopoly in many Southeast Asian countries, and that’s what could help...

Social Commerce
Why Buy Buttons Are A Hard Sell
June 10, 2016

Not even a dummy could mess up buy buttons, they said. Just slap some on your social networks that already boast thousands, if not millions, of users, they said. It can’t help but increase sales, they said. They were wrong. In an interview with CIO,...

Could Facebook Messenger Be The Next Trading Platform?
June 08, 2016

AJ Bell, a U.K. fund supermarket, could be looking to Facebook Messenger for an entirely new service to attract a younger audience — enabling investors to trade. The company announced that it intends to launch a trading service using the messaging platform soon, which would...

Social Commerce
Conversable Launches Social Commerce Platform
June 08, 2016

Conversable, a Texas-based startup, is challenging how consumers shop on their mobile phones with its bot-based ordering platform. “Bots are easy; conversations are hard,” says its brand’s unique selling point. The platform is offering a message-based, white-label eCommerce platform over IM services, like Facebook Messenger, Twitter and...

Social Commerce
Consumers To Buy Buttons: We’re Just Not That Into You
June 06, 2016

Consumers love social media and of course consumers love ice cream. It seems like it should be the perfect peanut butter meets jelly experience, but recent events and data suggest that the pairing does not go together with quite “wing and a smile” efficiency. Twitter, of...