How The World Does Digital: A Global Benchmark Of Consumer Digital Transformation

Eleven countries. Sixty thousand consumers that represent 800 million digital lives comprising 50% of the global GDP. “How The World Does Digital is a landmark study that tracks digital transformation across 40 different activities showing how consumers work, live, pay, have fun, stay well and more. This report — delivered now for the third year by PYMNTS Intelligence — is an unparalleled snapshot of the digital innovation that is critical to understanding the evolution of the global digital landscape.

Inside the 2024 Report
  • The surprising generational dynamics that drive digital engagement
  • Why healthcare may present the biggest opportunity for digital transformation in the Connected Economy
  • The huge potential for embedding digital payments and processes into the day-to-day routines of digital consumers