free trials

Amazon, Walmart Dangle Free Subscriptions to Boost July Savings Days Sales
Amazon, Walmart Dangle Free Subscriptions to Boost July Savings Days Sales
July 07, 2023  |  Retail

Hooking consumers with the privileges of subscription membership is worth offering trial giveaways for Amazon and Walmart. Ahead of July’s savings extravaganza, Amazon and Walmart...

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Today In Payments: Purchases Using Voice-Assistants Up 10 Pct; Afterpay Goes In-Store Nationwide With Major Retailers
Today In Payments: Purchases Using Voice-Assistants Up 10 Pct; Afterpay Goes In-Store Nationwide With Major...
October 14, 2020  |  News

In today’s top news, purchases via voice assistant are up 10 percent year-over-year, and Afterpay is now available in-store nationwide with major retailers. Plus, J.P....

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Deep Dive: Subscription Businesses Feel The Churn
Deep Dive: Subscription Businesses Feel The Churn
November 12, 2019  |  Subscription Commerce

Subscription models appeal strongly to both new and established companies for a variety of reasons. Automatic purchases mean businesses can count on a relatively steady...

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The Hidden Fraud That Spells Big Marketplace Losses
The Hidden Fraud That Spells Big Marketplace Losses
October 14, 2019  |  Security & Fraud

Everyone loves a good, free introductory offer: the month of free access to a streaming service, the free lift from a ridesharing service, the free...

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Mastercard Slams Brakes On Subscription Auto Opt-In Billing
Mastercard Slams Brakes On Subscription Auto Opt-In Billing
January 17, 2019  |  Mastercard

Mastercard has announced that it is introducing new rules for merchants that offer free trials, requiring them to get cardholder approval when the trial ends before...

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How Subscriptions Are Changing What Consumers Buy (To Own)
How Subscriptions Are Changing What Consumers Buy (To Own)
October 27, 2017  |  Subscription Commerce

“Click to subscribe!” The rally cry of YouTube personalities has now been appropriated by, well, pretty much everybody. In fact, subscription commerce seems to be...

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How The ‘Debbie Test’ Can Flag Sketchy Merchants
How The ‘Debbie Test’ Can Flag Sketchy Merchants
October 10, 2017  |  Risk Management

“Does this merchant pass the Debbie Test?” That’s the first thing Donald Kasdon, chief executive officer of credit card processing and payment solutions provider T1 Payments, said he asks...

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Recurly CEO On How Over-The-Top Services Came Out On Top
Recurly CEO On How Over-The-Top Services Came Out On Top
August 11, 2017  |  Subscription Commerce

Over-the-top (OTT) media services started as an alternative for millennials who didn’t want to (and often couldn’t) pay $150 per month for a bloated cable...

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The Secrets To Subscription Success
The Secrets To Subscription Success
July 14, 2017  |  Subscriptions

Who doesn’t love a free trial? PYMNTS CEO Karen Webster knows a guy who loves them so much that he keeps an Excel spreadsheet outlining...

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