UK Customers Lose Interest In Loyalty Cards

What's Next In Payments®
10:34 AM EST August 6th, 2013

Loyalty programs have dual importance as they help merchants collect consumer data while also rewarding shoppers with special offers. But despite their perceived popularity, a new report from WorldPay indicates that 8 million UK shoppers use their cards less frequently than they did a year ago. Why are consumers unhappy with loyalty programs and what did they said would make them more valuable?

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