A PYMNTS Company

US: Google’s Fitbit buy for $2.1B raises privacy concerns

By  |  November 6, 2019

Google’s recent acquisition of Fitbit for US$2.1 billion has left many users worried the tech giant may soon have access to their most intimate health information, from the number of steps they take each day to their breathing patterns, sleep quality, or menstrual cycles.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Fitbit, founded in San Francisco in 2007, tracks the health data of 28 million users. In a blogpost following the acquisition on Friday, November 1, Fitbit claimed user data would not be sold or used for Google advertising. “Consumer trust is paramount to Fitbit. Strong privacy and security guidelines have been part of Fitbit’s DNA since day one, and this will not change,” the company said in a statement.

    Still, dozens of Fitbit wearers complained on social media over the weekend about the Google takeover. “I tossed my Fitbit into the trash today,” one user tweeted. “I intend to sell my Fitbit and delete my account,” said another.

    Google already keeps a trove of information on people, including location data, search history, and YouTube viewing history. The company also creates advertisement profiles of users based on information such as location, gender, age, hobbies, career, interests, relationship status, possible weight, and income.

    Veronica KB Olsen, a research fellow at Cern in Geneva, said she immediately requested her data be deleted upon hearing news of the merger.

    “I am usually careful about big tech companies gobbling up too much data, but especially Google,” she said. “I have a knee-jerk reaction to Google having any of my data. I try to opt out of most of the stuff they do.”

    Full Content: Running Magazine

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.