A PYMNTS Company

US: Apple focuses on wireless charging with its latest acquisition

By  |  October 25, 2017

Apple is doubling on wireless charging, the technology that debuted in this year’s iPhone 8 and iPhone X, after it scooped up New Zealand-based company PowerbyProxi in its latest piece of M&A.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Ten-year-old PowerbyProxi is a spinout of the University of Auckland and is focused on developing wireless charging and power transfer products. That spans wireless control systems, wireless sensors and robotics, as well as areas more obviously suited to Apple such as wireless battery charging.

    The deal, which was first reported by Stuff New Zealand, was confirmed by Apple in rare direct statement. Regular watchers of the Cupertino-based company will know all too well that it is usually rather non-specific when it makes acquisitions.

    “We want to bring truly effortless charging to more places and more customers around the world. Our Auckland team will be a great addition as Apple works to create a wireless future,” Apple told TechCrunch in a statement attributed to Dan Riccio, senior vice president of its hardware engineering division.

    “The team and I are thrilled to join Apple. There is tremendous alignment with our values, and we are excited to continue our growth in Auckland and contribute to the great innovation in wireless charging coming out of New Zealand,” Fady Mishriki, founder and CEO of PowerbyProxi, added via an accompanying canned comment.

    Full Content: Stuff

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.