A PYMNTS Company

Customer-Focused Competitive Effects Analysis and the Role of Transportation Costs

By  |  April 16, 2017

Posted by Social Science Research Network

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Customer-Focused Competitive Effects Analysis and the Role of Transportation Costs

    By David A. Weiskopf & Robert Bourke (Compass Lexecon)

    Abstract:    Although using customer and supplier location data in the context of antitrust analysis is commonplace, such data are generally used for the purpose of defining the relevant geographic market and assessing the competitive effects of a merger by focusing on customer locations in terms of a suppliers’ “customer base” rather than on the locations of customers from the standpoint of their supply options. 9 We believe that the customer-focused competitive analysis described in this paper, particularly when used in conjunction with other information and analysis bearing on competitive effects (e.g., an assessment of entry barriers), can help illuminate whether a proposed merger raises concerns regarding competitive effects.

    Continue Reading…