Last week saw the successful closure of the merger between leading brewers SAB Miller and AB InBev, worth over $100 billion. The merger has rippled across the world, creating a giant company controlling one third of the world’s beer – and rattling Argentina’s domestic beer market.
SABMiller Argentina currently holds under 4% of the market, with the Isenbeck brand representing over half the company’s sales. The company has said the brand will be sold off to accommodate competition concerns, with the most likely buyer being local beer behemoth Quilmes – which controls 75% of the domestic market already. Quilmes has already moved to secure authorization from competition regulator CNDC to acquire Isenbeck, thus solidifying Quilmes’ grip on the local market.
Another issue raised by the merger involves the future of the Molson Coors brand, the sixth-best seller in the world. The brand has so far stayed out of the Argentine market, but recent upheavals have seemingly changed their strategy, as the company has recently launched a search for a “country manager” to handle a potential launch.
Full Content: La Nación
Want more news? Subscribe to CPI’s free daily newsletterr for more headlines and updates on antitrust developments around the world.
Featured News
Uruguayan Antitrust Scrutiny Puts Major Meatpacking Deal Between Marfrig and Minerva on Hold
May 19, 2024 by
CPI
Alaska Airlines Seeks Dismissal of Consumer Lawsuit Over $1.9 Billion Hawaiian Airlines Buy
May 19, 2024 by
CPI
Idaho Attorney General Orders Split of Kootenai Health and Syringa Hospital
May 19, 2024 by
CPI
Court Rejects T-Mobile’s Appeal Bid in Antitrust Case Over Sprint Merger
May 19, 2024 by
CPI
Google Requests Judge, Not Jury, to Decide on Antitrust Case
May 19, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Ecosystems
May 9, 2024 by
CPI
Mapping Antitrust onto Digital Ecosystems
May 9, 2024 by
CPI
Ecosystems and Competition Law: A Law and Political Economy Approach
May 9, 2024 by
CPI
Ecosystem Theories of Harm: What is Beyond the Buzzword?
May 9, 2024 by
CPI
Open Ecosystems: Benefits, Challenges, and Implications for Antitrust
May 9, 2024 by
CPI