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Scotland: Whiskey market slams India impostors

By  |  May 12, 2014

Scotland’s whiskey industry is reportedly considering legal action against several India-based imports that are allegedly sending over cheap blends at below market cost, posing unfair competition against “genuine” producers.

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    The Scotch Whiskey Association is urging the EU to take action against the matter, according to its 2013 annual report, which was released late last week

    According to report, the Indian imports of the whiskey blends to not adhere to the stringent guidelines followed by the EU that determine what can be labeled as “whiskey.” The guidelines say the product must be below 94.8 percent volume and matured for at least three years in wood casks.

    In contrast, there is no compulsory definition of whiskey in India,’ the report said, also slamming the imports as generally not stacking up to the EU’s guidelines.

    The group is reportedly asking the European Commission and national regulators to investigate the matter.

    Full content: Financial Express

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