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EU: Omnicom, Publicis earn awaited EU clearance

By  |  December 17, 2013

Advertising conglomerates Omnicom and Publicis have received clearance from the European Commission for their $35 billion merger, according to two unnamed sources.

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    While unconfirmed, the EU’s merger clearance would follow those of the US, South Korea, Canada, India, Turkey and South Africa, according to reports. The merger of US-based Omnicom and France-based Publicis would lead to the world’s largest advertising firm.

    Such a merger would strategically place the new company against online advertisers including Facebook and Google.

    Full Content: Reuters

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