Microsoft has reportedly commissioned an eye-tracking study to back up its disapproval for Google’s latest round of concessions to end a dominance abuse case against it, launched by the European Commission.
Microsoft’s Initiative for a Competitive Online Marketplace has reportedly conducted the study and released the results that, according to ICOMP, show how Google’s offer “actually makes the abuse worse” as readers’ eyes are significantly more attracted to Google’s sponsored search results compared with a “negligible” number of eyes attracted to rivals’ search results. Google has offered to promote rivals’ results to quell dominance abuse concerns that the search giant’s results are not transparent, leading viewers to believe their sponsored results are neutral.
Full Content: Gigaom
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
ConocoPhillips Acquires Marathon Oil for $22.5 Billion in Major Energy Sector Consolidation
May 29, 2024 by
CPI
Judge Denies Amazon’s Bid to Dismiss FTC Lawsuit Over Prime Membership Practices
May 29, 2024 by
CPI
Germany and France Advocate for Major EU Competition Reform
May 29, 2024 by
CPI
Equifax Accused of Monopolizing Employment Verification Market in New Suit
May 29, 2024 by
CPI
Car Battery Makers to Challenge EU Cartel Charges in Brussels
May 29, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Merger Guidelines Retrospective
May 21, 2024 by
CPI
Mergers of Complements
May 21, 2024 by
CPI
Personality Traits, Private Equity, and Merger Analysis
May 21, 2024 by
CPI
The 2023 Merger Guidelines: Lessons in the Importance of Incipiency, Modern Economics, and Monopsony
May 21, 2024 by
CPI
The 2023 Merger Guidelines: Sharpening Merger Analysis
May 21, 2024 by
CPI