A PYMNTS Company

US/France: Along with big hype, big concerns over mega-advertising merger

By  |  August 1, 2013

Following news that advertising giants Publicis and Omnicom plan to merge as equals and form the world’s largest advertising firm, various ad groups have voiced their concern over the deal and its potential effects on client confidentiality and lack of competition throughout the industry. Both Publicis, based in France, and Omnicom, based in the US, await approval from nearly 40 regulators throughout the globe before they can proceed with their deal. The World Federation of Advertisers, which will also have to clear the deal, has already expressed doubts and announced “mixed responses” from some of its smaller clients. UK-based advertiser group the Incorporated Society of British Advertisers similar spoke out on the deal, pointing out the “potential dangers” for client confidentiality and other competition issues the merger creates. The ad firms expect the deal to finalize next year.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Full Content: Ad Age

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.