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US: Google, Facebook may wage bidding war over popular mapping app

By  |  May 27, 2013

As Facebook is known to be looking to buy mapping phone application Waze, an Israel-based start-up company, sources are now saying that Google may be entering the race to acquire the business. While reports note that discussions with Waze are “fluid” and no decision have been made, Google’s buyout of the app would deal a blow to Facebook as the social media giant looks to up its presence in the mobile telecommunications market. Facebook is reportedly looking to pay $1 million for the company, a crowed-sourced mapping service. According to one mobile technology expert, author Brian Proffitt, the owner of Waze will become “a hot commodity,” whoever it may be, as more companies look to mobile mapping to grow business.

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