Ceren Canal Aruoba has consulted on complex business litigation matters arising in product liability, pharmaceuticals and healthcare, and antitrust disputes for more than fifteen years. She applies sophisticated analytical tools, including surveys and content analysis, to address marketing, advertising, consumer behavior, and data privacy issues. Ms. Canal Aruoba also has significant experience assessing price impact and damages using a variety of economic tools and methods. She has wide-ranging industry experience with a focus on the automobile, education, pharmaceutical, and technology markets.
