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A Hard Landing in the Soft Drink Market ”MOFCOM’s Veto of the Coca-Cola & Huiyuan Deal

BY | December 21, 2015

Fei Deng, Adrian Emch, Gregory Leonard, Apr 30, 2009 On March 18, 2009, China’s Ministry of Commerce (MOFCOM) issued its decision to block the proposed takeover by The Coca-Cola Company…

Fei Deng, Adrian Emch, Gregory Leonard, Apr 30, 2009

On March 18, 2009, China’s Ministry of Commerce (MOFCOM) issued its decision to block the proposed takeover by The Coca-Cola Company (Coca-Cola) of China Huiyuan Juice Group Limited (Huiyuan). This is the first time that MOFCOM has prohibited a transaction under the Anti-Monopoly Law (AML), in effect since August 1, 2008. We will examine several interesting aspects of MOFCOM’s decision. In Section 2, we will discuss the ins

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