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Amazon Loses EU Appeal Over Parallel Probes

By  |  April 20, 2023

Amazon’s appeal was dismissed regarding the European Union’s decision to allow parallel antitrust investigations into the company’s treatment of certain sellers on its platform in both the EU and Italy.

The EU Court of Justice denied Amazon’s challenge and the final ruling cannot be appealed.

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Amazon had objected to the European Commission’s decision that allowed Italy to conduct its own investigation into the “buy box,” which is where Amazon promotes certain product sellers. This objection came after the EU antitrust unit began to investigate the same issue.

The mass merchant last year settled the EU probe by offering a number of remedies, including a pledge to address concerns about the way its Buy Box for showcasing specific offers and Prime unduly favored its own retail business, including a promise to display a second Buy Box immediately underneath the first one.