This article examines the intersection between antitrust policy and the entertainment industry in Brazil, with a focus on the ongoing investigation by the Administrative Council for Economic Defense (“CADE”) into soccer broadcasting rights. Based on the Organisation for Economic Co-operation and Development’s (“OECD”) reports on competition in film distribution (1996) and sports (1996 and 2010), it explores how classical concerns, such as exclusivity, tying, vertical integration, and c
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